Ecommerce experiments: Why, How and what to avoid | Oliver Palmer & Yaron Been

Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.Topics Covered: -Why you probably shouldn’t A/B test -User research done right -What is a bad way to prioritize A/B tests and why you SHOULD use it -How to build an expermination culture and much more… For more info: https://www.oliverpalmer.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference