The attention economy and influencing of influencers

Do influencers and celebrities with large social media followings have a responsibility to speak out on political and other issues? Celebrities are being blocked if they don't call out Israel in the war with Gaza. That might look like a social media-fed waste of time, but in an 'attention economy', maybe it's not #blockout2024 was launched to block celebrities who weren't using their resources to help those in dire need. The intensity of it, ironically, can feel like bullying. Social media activism is reaching something of a peak with the war in Gaza, using the hashtag #Blockout2024. It started at this year's MetGala when influencer and model Haley Kalil was caught on video muttering 'let them eat cake' - suddenly TikTokers were calling for her head. A digital movement called the 'digitine' - digital guillotine - was launched to block celebrities who weren't using their resources to help those in dire need. Auckland University Humanities professor Neal Curtis says this is the 'attention economy' in action. He talks to The Detail about the platforming of free speech, the influence of America in everything to do with social media, and the absence of moderation on the big tech companies including Facebook, X and YouTube. "People like Elon Musk don't want to moderate Twitter (X) - he's sacked all of his moderation team practically," says Curtis. "Facebook seems to only moderate women who are breastfeeding - Facebook has a very limited notion of moderation. I think what we're seeing here is a problem where, because these tech companies are American, we're seeing an extension of the First Amendment globally." In the Unites States, the right to free speech is "pretty much an absolute right" says Curtis. "You can say what you like, whenever you like. "But of course what people don't understand is that nobody is obliged to platform your speech. So most of the social media companies have gone for a low moderation route - just let everybody speak. I mean Twitter is openly inviting explicit neo-Nazis back to Twitter, because it gets engagement .. even if the far right aren't responding, the left are responding and trying to cancel; call out; and it just gets more data, more traction, more eyeballs, more attention."Because we live in an attention economy. It's all about making money from getting people's attention."That attention economy is how #Blockout2024 is gaining momentum. …Go to this episode on rnz.co.nz for more details