189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack

This week on The Data Stack Show, Eric and John chat with Ryan McCrary, Product Manager at Rudderstack. During the episode, the group explores the complexities of customer data management, focusing on data activation, identity resolution, and entity management. They also discuss Rudderstack's profiles product, which aims to bring business users closer to data, making it actionable within their existing tools. The episode covers the challenges of stitching user profiles deterministically, handling anomalies, and the significance of reverse ETL in the data industry. They also touch on the importance of data ownership, visibility between teams, and the role of machine learning in building a data foundation. Overall, the conversation sheds light on the evolving landscape of data management and the need for structured, collaborative tools in the space.