178: How to Build a Data Stack to Win PLG, Featuring Peter Chapman

This week on The Data Stack Show, Eric and Kostas chat with Peter Chapman, Peter is a consultant who specializes in helping PLG companies drive more revenue with data. With a background in data and revenue operations, Peter shares his experiences in building data stacks at startups like Heroku, emphasizing the early consideration of data architecture to avoid future issues. He highlights the significance of a cohesive data stack for product-led growth companies and the unique challenges faced by open source companies in commercializing their projects. The conversation also explores the operationalization of data, the importance of aligning sales with a company's technical ethos, debating the balance between inference and training costs, the strategic approach to margins by focusing on enterprise features over infrastructure reselling, and more. If you'd like to contact Peter about his advisory services, his email is [email protected].