164: How The GTM and Data Teams at Snowflake Work Together with Travis Henry and Hillary Carpio

This week on The Data Stack Show, Eric and Kostas chat with Travis Henry and Hillary Carpio of Snowflake. Travis works as the Director of SDR Operations while Hillary is Head of ABM. During the episode, Travis and Hillary discuss the importance of data in their marketing and sales strategies. They delve into the types of data they use, the challenges of data overload and the importance of a strong partnership between marketing and data teams. They also share their experience of writing a book about their unique approach at Snowflake. The conversation further explores the role of sales and marketing in targeting different personas within an organization, and more.