152: Three Steps To Enhance Product Analytics with Ken Fine of Heap

This week on The Data Stack Show, Eric and Kostas chat with Ken Fine, the CEO at Heap. During the conversation, the group discusses the unique auto track capabilities offered by Heap in the product analytics space. They also delve into Ken's background, including his experience working on submarines and his transition to technology and startups. Ken explains the three elements of Heap's solution framework, which includes data capture, data science capabilities, and providing qualitative context. The conversation also covers the challenges faced by Heap in collecting and managing large volumes of data, their strategy and positioning in the market, the future of the data industry, integrating quantitative and qualitative data in product management, and more.