151: How To Unlock the Data Warehouse for Marketing with Chris Sell of GrowthLoop

This week on The Data Stack Show, Eric and Kostas chat with Chris Sell, Co-Founder and Co-CEO of GrowthLoop. During the conversation, Chris talks about how GrowthLoop enables marketers to build customer journeys directly on the data warehouse. The group explores the divide between engineering teams, data teams, and marketing, and how it is closing as more companies adopt the modern data stack. They also touch on the challenges and opportunities for data warehouse vendors in implementing reverse ETL, the potential for a centralized customer data platform, the role of AI in marketing and more.