150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell

This week on The Data Stack Show, Eric and Kostas chat with Brendan Short, the Co-Founder and CEO at Groundswell. During the episode, Brendan discusses his journey in being at Zoom during the high-growth stage in 2020 and his journey in founding Groundswell. They also discuss data models and how they create moats for startups, particularly in the sales space. The conversation also covers Brendan's background in B2B SaaS go-to-market, the challenges of Salesforce's data model, the potential of data warehouses as an alternative to Salesforce and the role of generative AI in improving user interfaces and sales processes, the future of data ownership, building trust in data-driven tools, and more.