413: Colleges are Marketing to You

If you have a high school junior or senior, you’ve probably seen the college admissions marketing machine in action. Colleges are spending about $1 million dollars each year to attract new students and there are some things you need to understand. On today’s episode, Megan shares: * The reasons the college search process is dependent on marketing and branding* The different ways that colleges market to you, some obvious and some less obvious* The effects of these marketing strategies on your students’ self esteem and well being, and* Tips for how to deal with the onslaught if it becomes too much If you want to read more about marketing in higher education, here is an interesting read. This recording originally aired on October 1, 2018 as episode 232.