55. Build Your Personal Brand in 2022 with AJ Vaden

Welcome back Coachable Fam! This week we are joined with AJ Vaden! AJ is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities on personal brand strategy. She’s also the co-host of the Influential Personal Brand podcast, named one of Forbes' top 10 podcasts to listen to in 2021.  [7:00] Personal Branding in 2022 “You already have a personal brand. Everyone has one, it's not a matter of, do I want one or should I get one? You already have one.” “A personal brand is the intentional effort of building your reputation… It's a new trendy term for a very long old established a concept which is your reputation, what are you known for.” “We've all heard that old saying your reputation precedes you , and it really does. Believe it or not, you get to influence that based on who you hang out with, what you talk about, what you share, what you put online, it's all the different things that are, compartmentalized on a day to day basis, but they all make up this overarching, who am I?” “Your comfort will always hold you back from your calling.” [23:00] Study on Personal Branding  “The majority of all Americans said, a personal brand to them is just someone who is simply recognizable to them.” “You are recognized by someone every day in your life.” “Millennials say that their most trusted source of product information is their friends.” “The number one thing that was most important to people when deciding to purchase from someone was whether or not they had testimonials.” “People want third-party validation that you are, who you say you are, and you do what you say you're going to do by people that look and feel like me.” [43:00] Future of influencer marketing “The trust is held with the individual, not the company.” “It's Not what you do, it's who you are.” “People fall in love with you, not what you do. And at some point we stopped doing that. We stopped letting people get to know us.” “Don't be vanilla, don't be neutral.. that's not what people need..I need someone who's going to be willing to speak some truth and it's okay if I don't agree with it.” “You need to be exactly where your audience is and you need to be in tune with that. I think one of the challenges today is that we try to serve a whole bunch of different masters and we think we have to be on every single platform to be successful.” Connect with AJ https://www.instagram.com/aj_vaden/ https://freebrandcall.com/torigordon/ YOU are invited to Join me each month for 75 minutes of virtual breathwork JULY 13th @ 4:00pm PST! This live breathwork class will teach you how to use breathwork to calm your nervous system, relieve stress and release stored-trauma from the body.  Connect with us on Instagram: https://www.instagram.com/thecoachablepodcast/ Connect with Tori on Instagram: https://www.instagram.com/coachtorigordon/ Guess what?! WE'RE ON YOUTUBE! https://www.youtube.com/c/ToriGordon If you love the show and want to show your support, please leave us a 5 star rating and review of the podcast on Learn more about your ad choices. Visit podcastchoices.com/adchoices