Messaging 101: What makes messaging different?

The Chat Bubble - A podcast by Michael Sabat

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Messaging is part of the digital marketing space. Like every other discipline in digital marketing (Search, Social, Ads, Email, etc) messaging has unique aspects. Matching strategies to the unique advantages of the channel make it more likely that the strategy will be successful.  In this episode we review the unique aspects of messaging channels and how to think about strategies to match.

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