Ep. 3 | Matt's Story & The Outdoor Sports Boom

Matt Bluher is the director of brand marketing here at Backcountry. This dedicated skier and fly fisherman has been working in the outdoor industry for 15 years, and while he’s new to the Herd, he embodies our core values to the fullest. Our host Nils Mindnich plunges into Matt’s professional career in sports marketing, including a modest beginning working in ski shops and retail stores. They discuss the good and bad effects of the COVID-19 global pandemic on the outdoor industry and co...