How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht
The B2B Podcasters Show with Loïc J - A podcast by Loïc J
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Get a breakdown of Beatrice’s gems for free here: https://b2bpodcasters.kit.com/c3d9efc35d Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them. So I invited her to break down: ⤷ why rebranding often goes wrong ⤷ how to keep the core of a brand intact ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong ⤷ what to do instead if you want your loyal clients to actually care We also talked about brand positioning, why going slow can be smart...
