Start creating content with "One Small Thing" related to your audience - Case: Eero Timonen

In this episode, we're diving into "A little small thing" method used by a remarkable guy named Eero Timonen, who hails from the cold installation business in Finland. Eero has a unique approach to engaging his audience, and we're excited to share it with you. Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that can help B2B business, marketers to be Known, Liked and Trusted in their market. Eero Timonen's method: Looking at Eero's videos, what stands out is how he starts each one: A simple greeting, he connects with his viewers. But it's not just the greeting; it's the way he brings his audience into his working life. Eero doesn't shy away from showcasing the not-so-great work he encounters. When something isn't good enough, he pulls out the camera, shows the issue, and explains how to fix it. It's an ingenious way to share knowledge and offer actionable advice. In a world where attention spans are short, creating content that resonates is essential. Eero's approach is a testament to the power of "showing your face, sharing your voice, and delivering value". It's a simple yet effective strategy that can help you to be KNOWN, LIKED AND TRUSTED. Overall, through this case study, we want to show you a meaningful insight that is: No matter what field you're working on, you have the power to make a difference, share your expertise, and build trust. There's no perfect opportunity. With each video, you're one step closer to being known, liked, and trusted. _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Let's connect with me at ⁠Linkedin⁠⁠ ⁠, ⁠TikTok⁠, ⁠Instagram⁠, ⁠Facebook⁠, and subscribe to our ⁠YouTube ⁠channel for upcoming content! ⁠#authenticcontent⁠ ⁠#contentcreation⁠ ⁠#b2b⁠ ⁠#contentmaketing⁠