Content strategy for B2B business with Delfin Vassallo, Marketing Director of Uponor

If you're tired of the same old ads and campaigns, this episode is for you. Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors. In detail, you will explore Uponor's philosophy of not just promoting products but addressing the core problems faced by their audience. It's a game-changer, trust us. The three layers of Uponor's content strategy are: 1. Problem advocating, not product promotion: sharing an honest conversation about the challenges that the audience might have. 2. Hub content: communicating how their solutions play a pivotal role in solving the customer's problem. 3. Help content: discussing the technical properties and features that make their solution stand out from the crowd. Moreover, for B2B marketers and CEOs seeking inspiration, Delfin shares valuable insights on how change originates from the top. The support from the C-level is the secret sauce that helped Delfin and his team achieve their marketing milestones. Therefore, if you've ever thought change comes from the top, you're about to get some serious validation. So, whether you're a marketing enthusiast, a business leader, or someone keen on innovative strategies, this episode with Delfin Vassallo is tailor-made for you. Tune in as we break down the walls of conventional marketing and explore the world where problems take center stage. _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Let's connect with me at Linkedin, TikTok, Instagram, Facebook or SUBSCRIBE to our YouTube for upcoming video!