A Short Episode on Content Strategy with Joe Lemon

Content = 🏪 ?Back in the day, people were out and about, looking at billboards and storefronts.Not anymore.At least not as much.Because they spend 2 to 4 hours on average on their phones (or more!)That is why content makes more sense today than ever before, it allows you to get noticed by your customers. ✅This episode is a bit different than my usual ones since here, I am getting interviewed here by Joe Lemon, the host of the sales culture podcast channel. Here, we will go through topics related to authentic content production, and there are some big takeaways in this short episode: 👉 Repurposing wastes more time, instead, make more shorts which will help you grow your content volume in a short time. 👉 You don’t need to sell anything in your content; just give free advice. Your content will be consumed if people can learn something from it. 👉Get some ideas for content creation from other companies like Laavu, Vilpe, and many more. 👉AI cannot be a solution every time, sometimes they just mess up and waste time instead of saving it. 👉Content helps to make things interesting, so boring companies eg: manufacturing or industrial, should be doing content to attract customers since you are the only one doing content. _________________________________________________ WHO AM I?I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked, and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^Let's connect with me on LinkedIn, TikTok, Instagram , Facebook and SUBSCRIBE to our YouTube channel for upcoming videos every week :)#authenticcontent #contentcreation #b2b #contentmaketing