303 Use "How?" Instead of "Why?" to Get Better Results
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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Asking someone "Why?" they do or say something has the potential to put someone on the spot and feel like they need to defend themselves. A scientifically-proven better option is to word questions with "How?" In this episode you hear the reasoning, and specific examples of how to use "How?" to get more and better information, build relationships, and make more sales.
