279 Sales Lessons from a good TV commercial
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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Most TV commercials are just plain dumb, and often annoying. However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments. In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.
