254 Here's the Persuasion Secret that Everyone Doesn't Know
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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It's a psychological principle that people's desire for things increase in relation to its scarcity. There are many ways this is used in sales, and life in general. (It might be why the title of this episode intrigued you.) You'll hear how you can use it in your own sales.
