244 GUEST: How to Win the Relationship, and Not the Deal, With Casey Jacox
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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In sales, too often the salesperson's emphasis is self-centered, with the focus on what they want... the meeting, the sale, the commission. And that is evidenced by product pitches, irrelevant and unfocused messaging that is not personalized. Professional sales is all about relationships, not just getting the deal. Casey Jacox wrote the book on that, "Win the Relationship and Not the Deal,"and shares valuable, important rules we all can benefit from.
