187 GUEST: How to Use Pain and Gain to Sell, with Dan Seidman
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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It's long been taught that we need to find the pain and solve it. Well, that's half right. According to guest expert Dan Seidman, gain is just as big of a motivator. The key is how to identify it, and then what to do with it. Dan shows us how, with examples in this episode.
