172 Your Benefits Probably Aren't
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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A major flaw in most sales training is that the emphasis is placed on presenting the "benefits." The problem is that benefits are not universal, and only have value when it is perceived by the individual hearing them. Art shows exactly what to do to ensure that your benefits actually are benefits for your prospects and customers.
