The Art Of Living Now with pop star Sigrid: Season finale

Since her ascent to pop stardom in 2017, Sigrid has achieved every accolade a young artist from the small town of Ålesund, Norway, could ever have imagined. Having broken into the public consciousness with unofficial feminist anthem ‘Don’t Kill My Vibe’, and winning the prestigious BBC Sound Poll in 2018, Sigrid went onto release her critically acclaimed debut album 'Sucker Punch', which came top 5 in the UK charts. The 24-year-old now returns with the immaculate new single, ‘Mirror’, which was written for the festivals that would become Sigrid's definitive stage, as we are reminded of THAT performance at Glastonbury in front of 30,000 fans. From the authenticity debate to trying to manage a work life balance whilst being a brand, entrepreneur and musician, Her Hustle co-founder Emma-Louise Boynton speaks to Sigrid about the rules by which she lives, featuring a special final segment with Sigrid's publicist, Her Hustle co-founder Elspeth Merry.