059: How to build your circle of influence with Erica Castner

Focused on the art of productivity and partnerships, Erica Castner is a business and breakthrough coach with a successful track record of helping thousands of businesses and entrepreneurs turn ideas and goals into results and accomplishments. Erica offers workshops, as well as one-on-one coaching services, that are designed to help business professionals influence a group of ideal clients and ultimately enhance productivity, presence, and partnerships. She has been featured as a guest contributor to over 100 podcasts, articles, and stages including The News-Press Media Group, Huffington Post, Thrive Global, Southwest Florida Business Today and Digital Footprint Conference. Erica is a member of a number of local organizations including Above Board Chamber of Florida, New Press Media Groups’ Young Professional Advisory Board, Women’s Council of Realtors – Bonita/Estero Chapter, Professional Leadership Academy Network, Impact Initiative, and Women’s Network of Collier County, just to name a few. Erica is married to her husband, Ed. They have two daughters, Lauren and Brooke and a puppy named, Auggie. Find her on her website at: www.thequeenofresults.com music by ben sound. com Transcript: Hi, I’m Betsy Pake. I’m a reinvention strategist and NLP coach, author and speaker. But really, I feel like I just work with people all over the country to help them be happier, and to help them have a little bit more ease in their life. Today, I hope to do the same for you. Thanks for listening. Now, let’s go live. Hey, everybody, welcome to the show. I’m here today with my friend, Erica Kastner. Hey, Erica. Hey, Betsy. How are you? Hey, I’m good. I’m so glad you could be here. Especially because you are displaced from the storm right now. So thank you for still hopping on the phone with me. Well, I’m super honored to be on your show today. So storm or not, who cares about that dang storm, right? You’re having a condo, so it’s all good. We’re gonna make it happen. Right? That’s right. So tell everybody a little bit about you and what you do? Well, thank you so much. So um, I actually started my career in the personal development space back in 2015. But that’s actually my company. But I initially started in the personal and professional development space back in like, 1990, gosh, 1996, I’m kind of dating myself, when I started in the corporate retail space. And I didn’t realize that how much that training in the corporate retail space was going to carry me through was what I do today. And that’s helping people master the art of productive partnerships. So in a lot of ways, we in any facet of business, we’ve got to understand that partnerships, and you know, especially strategic partners, and building relationships, and building rapport rapport with people, is really the gateway to essentially getting what we want in terms of accomplishing our business goals. And so I think a lot of people, even with the, with, with all these fancy things that we do in social media and and and different ways that we can connect with our customers in a digital way, is still all ties back to building that rapport with the person that’s going to ultimately either refer you the business or become a client. So today, Flash forward from 1996, to where I’m at today, it’s been an evolution, but it’s been definitely something that I think building a record building relationships with people is where it’s at. You know, I find that so interesting, too. Because you when I was growing up, you know, when I was in high school, and when I got in college,