Jonah Berger | The Art of Persuasion
The Art of Charm - A podcast by The Art of Charm - Mondays
In today’s episode, we cover what it means to change someone’s mind with Jonah Berger. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind.
