072 4 Genius Marketing Tips to Borrow From Taylor Swift's Eras Tour

What do you and Taylor Swift have in common? You’re both business MASTERMINDS, for a start!   Whether you love her music or not, everybody agrees: T. Swift knows how to sell tickets, create a lavender haze of fan-fueled pandemonium, and make a whole stadium shimmer, to the tune of $600M+ from the Eras Tour alone.   Taylor Swift’s Eras Tour is breaking records and making headlines for all the right reasons, and today’s episode breaks down 4 brilliant marketing lessons to learn from Miss Americana herself, who’s sold over 37 million albums in her career (an absolutely iconic queen of sales and success!)   Ready to crack open a treasure trove of business secrets?    You’ll learn: How Taylor’s justifying the hefty price tag on her concert tickets, and what entrepreneurs in every industry can learn from her boss pricing moves How Taylor is single handedly changing the landscape of live performance and touring, and how to take a page from her disruptor’s handbook for your niche The secret to a successful marketing/PR tour that feels cohesive but special at every stop, as demonstrated by the queen of over-delivering Why Taylor is running toward an audience-first product while most entrepreneurs are focused on a “me first” experience How Taylor has recruited a marketing department of MILLIONS that she doesn’t even have to pay   …Ready for it?   I can’t wait to hear your takeaways from this episode! Share a screenshot of the episode to your Instagram stories and I’ll repost you and voice note you back!   https://www.instagram.com/kelly.mosser/   http://kellymosser.com