064 Are You Creating Dead-End Content? This One Question Will Reveal!

If you’ve got 5 hours to create content this week, how will you spend it?   Will you create 10 reels?   Record two podcast episodes?   Film and edit one YouTube video?   It can be SO tricky to know where your time, energy, and effort will go the farthest when it comes to content creation.   But MOST business owners aren’t creating content ASSETS that work for them and continue to bring revenue into the business for years to come…   They’re creating content MACHINES that need to be fed every 24-48 hours, or they die.   In this episode, you’ll learn:   The one question to ask that’ll reveal whether you’re creating content assets, or dead-end content The statistical life span of the content you’re creating on Instagram, LinkedIn, Facebook, and TikTok The 3 reasons we’re addicted to creating Instagram content, even though the numbers tell us it’s not as effective as it used to be How to define a content asset in your business The 7 things to focus on if you’re ready to start creating content that works FOR you   If you’re ready to start creating content ASSETS through guesting on other people’s platforms, I’d love to invite you to download my free guide that’ll teach you my 7 favorite strategies to find aligned podcasts to guest on.   This free digital guide will save you 50+ hours of guess work, frustration, and confusion and help you build a list of 30 perfect podcasts in under an hour!   As always, I’d love to hear your biggest takeaways from this episode. You can always DM me on Instagram @kelly.mosser and I’ll voice note you back.   Xo, Kelly