Yu-kai Chou: Actionable Gamification for B2B marketers
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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In this episode, the world's no.1 gamification expert Yu-kai Chou joins Yaag and Manish to discuss how one could use Octalysis Framework and it's 8 core drives (his proprietary actionable gamification framework) in B2B marketing scenarios. If you are anywhere even neat the realm of marketing, do not miss this episode.
