Starting a podcast? 4 tips that could make or break it

To make a successful podcast, you need solid storytelling and production skills. That's why I sat down with audio expert Valerie Geller to break down the biggest mistakes audio pioneers make. We share anecdotes from our own careers, tips that worked for us and the top four ways you can reel in listeners and boost your ratings. Learn more about your ad choices. Visit megaphone.fm/adchoices