Google's head of ads research - Bringing the DeLorean back to life - Website marketing 101

Ever wonder how online ads work and what determines what you see — and what you click? Kim talks to Google’s Head of Ads Research and Insights, Justin De Graaf, about what drives consumer behavior. Plus, 17-year-old Aidan Jackson shares how technology — and a friend 5,000 miles away — saved his life during a health scare. Meet the CEO of the DeLorean Motor Company, Stephen Wynne. He’s attempting to make the brand he grew up loving a modern success. Learn more about your ad choices. Visit megaphone.fm/adchoices