Subscriptions, Storytelling & Soft Skills | Tech for Finance Podcast | Episode 007

In this episode, we speak with Howard Tunnicliffe who is Head of Finance for the Subscriptions division of the Economist, as well as being a coach and teacher under his own brand Financesoftskills.com Howard started his career as a finance and audit contractor for Dell, before moving on to become an analyst at Ernst & Young and then a Management Accountant at DTZ, formerly Cushman and Wakefield. More recently, Howard worked as the Finance Business Partner for Starbucks, before moving to the Economist in 2014 where he's been ever since. Howard is now a proud father, lover of good food, and passionate about helping finance professionals improve their soft skills and EQ. In this episode we cover: 00:01:23 - Driving up subscription revenue 20% 00:07:39 - The challenges of building a subscription business 00:12:56 - Recommendations for those starting in the subscriptions space 00:19:59 - Injecting some entertainment into your presentations 00:32:24 - Why you should ditch your productivity apps 00:40:07 - A new approach to prioritisation 00:46:48 - Courses to improve your soft skills 00:51:35 - Why you should have a personal brand And much much more.