When It Stops Working – Stop Doing it
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business - A podcast by Manny Nowak
Every year this company went to a big tradeshow and gathered hundreds of leads. Yet only the few hot leads were ever worked. How do we change this to make it work? Getting time sheets from the consultants in on time was a nightmare for the billing department, but this was the way it had always been done. Is it time to change the process? This is how we hire new people. Yes, it was the process built when we had only 5 people. But if it worked for 5, why not 50? Look at the results and tell me why? How many processes do we have in place that don’t work any longer, or they produce poor results? Yet we keep them in place and keep doing them. Why? We may simply just not be aware of the problem? Yet, someone is. We may like them and not want to eliminate them. We may just be too busy to even care. But these are causing problems with your success and your path forward. They could be costing you real time and dollars. Plus, please understand that bad process can lead to bad attitude as well. People hate doing things they know don’t work right. But give them a chance to get involved in the solution– wow? Let’s look at some things you can do to improve the process.