SUX EP 13 - „Changing design towards a better world“ with Don Norman

You most probably know our guest already. This time we had the honor to be joined by Don Norman, author of "Design of everyday things" or "Design for a better world" , Co-Founder of the Nielsen Norman Group, University Professor and so much more for many of us. We spoke about morning walks, elaborated on Humanity Centered Design and why Dons latest book was a different one, when he started writing it. We discussed about the importance of curiosity and made the connection between design, business and decision making and how it relates to sustainability. We spoke about sustainability and why it can only be the beginning and why it is good to be wrong sometimes. And we discussed how human centered design is wrong and why and how it needs to be enhanced and changed. So, if you want to learn more about Humanity Centered Design and what is wrong with Human Centered Design, about how Don writes his books, but also about how to stay curious and not get older, even when you are 88, join us for this episode of the SUX podcast. Connect with our guest or us: Don’s Channels: Don Norman Design Award and Summit: https://donnormanaward.design/ Don’s Book “Design for a better world”:  https://jnd.org/books/design-for-a-better-world/ Don’s Website: https://jnd.org/ Don’s LinkedIn: https://www.linkedin.com/in/donnorman/  Sources from the episode: Book “Lean Impact” by Ann Mei Chang: https://www.annmei.com/ Book “Design for the real world” by Vicgor Papanek: https://www.goodreads.com/book/show/190560.Design_for_the_Real_World SUX Academy: Waitlist for the upcoming Course “Become a Sustainable UX Designer”:  https://sustainableuxnetwork.com/#courses And for information and curriculum options about the Sustainable UX Masterclass for design and product-teams get in touch with Thorsten: [email protected] Our Channels: Bavo's Linkedin  Thorsten's LinkedIn  Isabel's LinkedIn  SUX Slack Community  SUX LinkedIn  SUX Website Email us at [email protected] to share your feedback or suggest future guests.