Atypical Ep 4: Washing Laundry in Cold Water with Todd Cline (Tide)

We often get asked, “What are simple things I can do to act on climate change?” and after hearing this episode we think you’ll agree that one simple thing you can do is use cold water when doing laundry. Are you a Definer who uses hot water when doing laundry? Well, if you use cold water instead, you can reduce your energy use from doing your laundry by 90 percent! The sponsor of this bonus episode, Tide, is leading a behavior change movement to get consumers to switch to energy-saving cold water, while saving money in the process. In fact, Tide has a goal for three out of four loads of laundry in the United States and Canada to be washed in cold instead of hot by 2030.  We have loads of fun in our interview with Todd Cline, Senior Director, Head of Sustainability, Procter & Gamble, North America Fabric Care, where you’ll hear how Tide plans to achieve this goal, the impact of reaching the goal, and how Tide has innovated formula to deliver a high performance clean in cold water. We think you’ll get hot once you realize how many people are missing the opportunity to save so much energy and money, and you’ll forever be a cold water laundry champion. ----------------------------- Sustainability Defined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. Please go to www.sustainabilitydefined.com for more information. Our website has pages for each episode where there is a player to stream the episode, as well as hyperlinked intro notes.