Frances Shoemack - Abel Odor

Today on the podcast I speak with the clever Frances Shoemack - founder of Abel Odor, a modern 100% plant-derived fragrance house fixated on a better future. Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by Frances with a simple goal - to create the world’s best natural perfume. For nearly a decade, Abel have been working on that mission without compromising on ethics or aesthetics, and in doing so, inspire positive chan...