Frances Shoemack - Abel Odor

Today on the podcast I speak with the clever Frances Shoemack - founder of Abel Odor, a modern 100% plant-derived fragrance house fixated on a better future.Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by Frances with a simple goal - to create the world’s best natural perfume. For nearly a decade, Abel have been working on that mission without compromising on ethics or aesthetics, and in doing so, inspire positive change.Now based in the brands Wellington Fabriek (which is Dutch for factory), Abel is sold in 33 countries including Japan, the US and Germany and beloved by customers around the world.I love this this is a slightly different take on a kiwi business journey – considering this is a kiwi that started her company on the other side of the world, achieved some global success and then brought her business back home. I was full of admiration for Frances even before we chatted and our conversation did not disappoint – it’s hard not to get nervous when talking to these incredible women but Frances was so genuine, humble and generous with her time telling me her story (we were on a time limit so I was trying very hard to get all my questions in!).Please enjoy my conversation with Frances. I know you’ll love it as much as I did.You can find Abel Odor online at abelodor.com and check them out on Insta - @abelodorFor more podcast information visit supercreativepodcast.com Hosted by Catie DawsonBought to you by Somewhere CreativeFind us on Instagram - @supercreativepodcast Hosted on Acast. See acast.com/privacy for more information.