From dad sneaker to IT girl shoe

Today, we’re tracing New Balance. How did the OG ‘dad sneaker’ become an IT girl must-have? We unpack the marketing behind it all. And if you’re struggling to piece together a first-date outfit, girl, same! We’re here to help.  Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @style_ishau and TikTok @style_ishau. Thank you so much to Swisse if you’re ready to take that first step towards a hydrated glow, swing by your nearest Chemist Warehouse and grab yourself Swisse Beauty’s Hyaluronic Acid supplement.  Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), Joanna Fleming (joannafleming) and Anika Joshi Smith (@anikajoshismith). Here’s a list of our Swap recommendations: White Jumbo Tumbler (it’s actually $15, *sorry* from Anika)  Troubled Waters by Julia Robson and Casefile Brownyn by Hedley Thomas and The Australian  The Missing Campers Trial by 9podcasts  Uniqlo Men’s Airism Crew Neck T-Shirt Style-ish's producers are Lucy Hunt and Ruby Hall.  Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen. We’ll see you back here next Wednesday.