Nudge Theory Part II with Rory Sutherland
Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays
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One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new. In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.Guest Rory Sutherland, Vice chairman Ogilvy UKBook Rory to speak at your eventCh...
