Snacks 28: Remarketing Measurement & Budget Allocation
Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs - Mondays
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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different test formats that have started to show positive signals. See the video on our YouTube Channel Stay on top of all Refine Labs news and events by subscribing to our newsletter.
