S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson
Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs - Mondays
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“Marketers like to differentiate, people like to compare” While Cassidy is away, Carl takes the wheel, joined by Kaylee Edmondson - VP of Revenue R&D at Refine Labs! They go head to head about paid versus organic media - they cover myths, uncover truths, and dig into the ways to leverage each strategy to build the best brand presence. Then they switch gears to customer research, providing 6 insightful questions to ask customers while interviewing.
