123 - Top 10 Theme Nights That Sold Tickets & Won Fans
Sports Marketing Machine Podcast - A podcast by Jeremy Neisser

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Send us a text What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums. In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights of the past year — from licensing and community engagement to surprise breakout hits. We unpack: How teams use nostalgia, cultural relevance, and smart strategy to build packed promotionsWhy some nights succeed wildly while othe...