108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right fans. Jeremy walks through why every sports team should separate their audiences (like single-game buyers vs. season ticket holders) and how to use Meta’s built-in tools to make sure you’re not wasting money advertising to people who’ve already...