Finding product market fit

Achieving “product-market-fit” is one of those terms that you frequently hear in the startup-world. Sought-after by founders and eulogised by investors, it has become an almost idealistic concept of that moment when all that hard work comes to fruition and it just clicks – the product sells itself. But what does it actually mean? And when do you know if you’ve “found it”?  In this episode, host Yanni Andreopolous is joined by Get Metrix Co-founder and CEO Andrew Hall and FEVO’s EVP & GM of Partner Development, Colin Casey. Andrew and Colin share their first-hand experiences at their respective companies - a B2C company that is about to release its first product and a B2B social commerce platform that is more mature - as they work towards  product market fit. The discussion reflects on the importance of being able to react quickly, how to work out which customer insights to prioritise and whether a “Minimum Lovable Product” is more helpful than a “Minimum Viable Product”.