🇬🇧 How SEO plays a key role in product management with Vanda Pókecz (Ladenzeile) | Ep.111

In this English Episode I'm talking to Vanda Pókecz (Sr. SEO Product Manager at Ladenzeile) about how SEOs can play a key role in product management.We are talking about how the perception of P&E but also stakeholders has changed, since Vanda transitioned from a classical SEO Manager to a Product Manager role. We also touch on the approach of product discovery and how it can help SEOs to get from a problem statement to a valuable feature. Furthermore how customer research can very easily be done with guerrilla actions and generate valuable insights, super fast. Last but not leas, we are touching on her first speaker engagements at SMX Munich and Brighton SEO.