Paul Pacifico

Recorded live at MIDEM+ 2024, Paul Pacifico, CEO of the Music Commission of Saudi Arabia, shared insights on his career trajectory, from banking to music, and how it equipped him for his current role in shaping the Kingdom's music future. He discussed Saudi Arabia's cultural transformation under Vision 2030, emphasizing music's power to both challenge societal norms and unite people. Highlighting the country's unexpected diversity and young, tech-savvy population, Paul outlined the exhilarating task of building a new music industry from scratch, leveraging modern technologies like blockchain while stressing the critical need for human insight and comprehensive data to guide the industry's evolution.