Why SEO & PPC Teams Must Work Together | Anu Adegbola

Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing results. Chapters 00:00 Introduction 02:37 Sponsored by AlsoAsked 04:02 Anu Adegbola's Background 04:41 SEO and PPC Collaboration 07:17 The Importance of Fresh Perspectives 16:50 Leveraging Customer Insights 20:23 SEO and PPC Best Practices 31:12 Testing and Adapting Strategies 35:08 The Importance of Flexibility in PPC 35:48 The Power of Brand Consistency 37:19 Navigating Attribution Challenges 38:43 Aligning Marketing Channels 41:28 Building Trust and Communication 43:38 Understanding Marketing Goals 51:41 The Role of PPC in SEO 54:09 The Future of PPC and SEO Collaboration 59:18 Where to Follow Anu 01:04:39 Upcoming Guests and Future Topics Links to follow Anu: Website: https://www.themarketinganu.com/ PPC Live: https://ppc.live/ / https://www.youtube.com/@ppclive LinkedIn: https://www.linkedin.com/in/themarketinganu/ Bluesky: themarketinganu.bsky.social Twitter: https://www.twitter.com/themarketinganu Listen to the PPCChat Roundup Your grandma ever look confused when you tried to explain to her what you do. Just send her one of the PPCChat Roundup episodes instead. https://linktr.ee/ppcchat_roundup