How to create effective niche content with Kevin Gichane

In this week's episode, Jack Chambers-Ward is joined by Kevin Gichane to discuss how to create effective niche content: What do we mean by niche content? How do you define your niche? How does niche keyword research differ from broader keyword research? And much more! Editor's note: Apologies that the audio quality isn't great for this week - we had a lot of technical difficulties during recording and I've fixed it as much as I can! - Jack Full show notes and transcripts are available at search.withcandour.co.uk