Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden

In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including: - What are the best new features in GA4? - How does GA4 handle cookieless users? - How is GA4 using AI to help marketers? - What are some alternatives to GA4? - Why is GA4 more "user-centric"? - How is the new event model different? - Will we still be able to get the same segmentation insight? - Will users be forced onto GA4 eventually? You can get the full transcription and links to resources at https://search.withcandour.co.uk