Episode 20: Google Ads ROI, Maverick and #AskGoogleWebmasters

What's in this episode? Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with Google My Business shortnames. You'll then here from Sean Clark from Clark St. James, deliver his SearchNorwich talk on why so many companies struggle to realise a return on investment with their Google Ads campaigns. Sean will go over tips, tools and techniques to help you see past just keywords, bids and ad copy onto what is really important. You can get the full transcription and links for this episode in our show notes athttps://search.withcandour.co.uk