Episode 105: Keyword mapping with Sophie Brannon

In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including: - What is content mapping and why is it important? - What are the common mistakes made with content mapping and keyword research? - What tools are agencies using for keyword research and content mapping? - Has AI changed and will it change these processes? You can get the full transcription and links to resources at https://search.withcandour.co.uk