Product Ownership Capabilities Series - Lead to Value

In this episode of the Scrum.org community podcast, PSTs Paul Kuijten, and Fredrik Wendt join Dave to discuss the "lead to value" capability in Professional Product Ownership. They emphasize the importance of contextual awareness, understanding market dynamics, and aligning product strategies with business goals. They highlight the challenges of defining products, the impact of organizational capabilities, and the necessity of considering financial aspects and pricing strategies. The conversa...